Influence of information about specific absorption rate (SAR) upon customers' purchase decisions and safety evaluation of mobile phones risk

Risk communication

• risk management

Risk perception

• risk estimation
• risk knowledge
• precautionary principle

Endpoint

• factors of purchase decisions (e.g. SAR value, prize, design, equipment feature, technical specification); 'Blue Angel' concept in Germany

Considered exposure sources

• • mobile communications
  • mobile phone

Investigated group

240 subjects in Germany participated in the experimental study in 2004/2005.