Implicit attitudes toward nuclear power and mobile phone base stations: support for the affect heuristic risk

Risk communication

• non-EMF risk factors

Risk perception

• affect, attitude

Endpoint

• measurement of risk perception with the implicit association test

Considered exposure sources

• • power transmission line
  • other domestic appliance
  • mobile communications
  • mobile phone base station

Investigated group

28 students from the University of Zürich ('lay people') and 31 electrical engineering students and lecturers ('experts') from the Swiss Federal Institute of Technology participated in the study.